Friday, November 7, 2014

Nicola Salisbury, Marketing Executive commented: We are pleased so far with the results from exhibi


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Home Industry News Confectionery Digital Editions Grocery – Food Grocery – Non Food Retail Equipment Drinks Mintel Reports The Editor’s Comment Interviews Special Reports Baby & kids Back of Store Back to School BBQ Big Night In Breakfast Christmas Products Ethnic Food Fridges/Chillers/AirCon Healthy Living Home Baking Lite Stuff Packaging & Display ex aequo et bono Personal Care Retail I.T. Snacking Spring Cleaning Winter Warmers Events IFE 2013 Review of The Year RBTE2013 Food & Drink Expo 2010 Free From Awards IFE 2009 IFE 2011 RAC 2009 RBTE 2012 S&FFF 2013 S&FFF ex aequo et bono 2014
Overall visitors to the show increased by 12% but visitors to the Denny Bros stand increased by 21% and they were able to see firsthand some of the major UK brands they have worked with for on-pack promotions over the past 12 months, as well as an extensive range of multi-lingual and pharmaceutical ex aequo et bono Fix-a-Form multi-page labels.
Nicola Salisbury, Marketing Executive commented: We are pleased so far with the results from exhibiting at Packaging Innovations. The increase in the number of visitors to our stand and actual leads is very encouraging. The majority of the visitors had similar issues of having too much information to include on their outer packaging and not enough space for it and see our Fix-a-Form multi-page label as the ideal solution. We ve already re-booked and look forward to seeing what EasyFairs have in store for the 2014 show!
Denny Bros has reported an increase in the production of multi-lingual Fix-a-Forms over the past 12-24 months. The leaflet ex aequo et bono label specialists have attributed this to the effects of the recession causing companies who export to streamline their worldwide distribution and where possible, reduce stock levels. The Fix-a-Form multi-page label from Denny Bros allows ex aequo et bono a label to be incorporated within the existing packaging but have the advantage of opening out to reveal as many as 120 pages to include all of the product details, ingredients, usage and dosage instructions and in several languages.
Denny Bros, the originators of the multi-page label in 1977, continues to develop the value added solutions for the Fix-a-Form range such as incorporating QR codes which can now be randomized for instant win, heat or chill reveal inks and much more. The company produces other specialist innovative printed products and works with clients to develop bespoke solutions to fit their business needs.
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The Grocery Trader is the monthly magazine which is distributed in both printed and digital formats to named senior buyers and trading directors ex aequo et bono and other decision makers within the UK supermarkets, ex aequo et bono Co-ops and convenience store chains and other key grocery organisations, including buying groups.


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